Tony Subia was the true heart and soul of the Seena Magowitz Foundation. While his commitment to combating pancreatic cancer came second only to his love for his family and beloved wife, Ruby, it didn’t stem from a deep personal connection to the disease. Yet, his efforts over his more than 16 years of pro bono service soon became deeply personal, and he devoted countless hours to advancing research and growing advocacy initiatives as the trusted right-hand man to Roger Magowitz, founder of the Seena Magowitz Foundation.

Tony first linked up with the foundation in 2009, when he met Roger by chance through a mutual friend. After hearing about Roger’s efforts to further pancreatic cancer research after losing his own mother, Seena, to the disease, Tony felt compelled to act.

“I thought, ‘Hey, I’ve been blessed all my life,’” Tony said. “It’s time to let go; there’s no need to keep making money. It was time for me to give back.”

Tony’s decision to devote so much of his time to the cause – completely free of charge – wasn’t just a matter of professional duty; it was also indicative of the values he held dear throughout his life. Long before his involvement with the Seena Magowitz Foundation, Tony made a name for himself as a prolific fundraiser and altruist, earning 1997’s National Society of Fundraising Executives “Spirit of Philanthropy Award” from the ASU Foundation. The award honors those whose philanthropic efforts contribute to the greater good, and the acknowledgement highlighted Tony’s commitment to creating meaningful change long before he joined the global fight against pancreatic cancer.

Away from the office, Tony was an active mentor and community leader, teaching Little League baseball and guiding young athletes both on and off the field. He even coached his team all the way to the Little League World Series and continued to maintain a steady presence in his players’ lives in the years that followed, tracking and celebrating their milestones and achievements long after their last at-bat.    

Tony’s passions also included poker, a hobby he enjoyed until his passing in December 2024, and golf, a sport that brought him notable success as a Las Vegas Invitational Amateur Golf Finalist, a recognition he earned after hitting a ball off the water to avoid taking a penalty. He was also a skilled bass fisherman, entering various tournaments over the years while devoting the same level of focus and discipline to the sport that he brought to all aspects of his life.

Until his passing at the age of 81, Tony continued to demonstrate that same commitment, dedicating thousands of hours to raising awareness and funding in the fight against pancreatic cancer without accepting a dime in return.

“Tony played a major role in putting the Seena Magowitz Foundation on the map,” said Roger Magowitz. “When I met Tony, we had almost no presence on social media and no website. He dove right in, putting in 60+ hours a week working on the foundation, reading articles and researching pancreatic cancer. This guy never slept. Anyone who knows him knows he’s a special individual, and all the work and effort he put in will never be forgotten.”

Tony also had a knack for remembering details and statistics, with Roger acknowledging that Tony likely knew more about pancreatic cancer than many pancreas doctors and specialists. This, coupled with Tony’s broad professional skillset, proved instrumental to the Seena Magowitz Foundation’s success, with his background in marketing and proficiency in technology and strategic communications helping amplify the foundation’s mission and extend its influence to countless patients and caregivers across the globe.

“We were doing unique things no one else was doing,” he said. “We were making prints for billboards on our own enlargers.”

From Humble Beginning to an Immeasurable Impact

After marrying his beloved wife, Ruby, at a young age, Tony studied marketing and design at a community college in Arizona before accepting a job in the marketing department of telecommunications giant Motorola. After seeing Tony’s talents firsthand, Motorola agreed to finance his tuition at Arizona State University, provided he met certain conditions. Tony and Ruby, both of whom grew up in poverty, gladly accepted the offer, paving the way for Tony, with Ruby’s support, to develop his skills even further.

After graduating, Tony expanded his knowledge into other areas, eventually opening up his own photo lab and assisting businesses in and around Phoenix with their art, design and marketing efforts.

What began as a personal hobby soon grew into a thriving, 65-employee operation, achieving remarkable success as one of just 11 businesses in Arizona to rank among the 500 largest in the United States. Over time, Tony’s business partner transformed the venture, evolving it into what is now BlueMedia, the largest print fabrication company in the country.

Tony also ventured into the restaurant business with some friends for a period, purchasing a series of fast-food eateries in Texas and opening an upscale steakhouse, Donovan’s, in the Phoenix area. Tony’s career flourished as he helped businesses and brands grow, and while the restaurant ventures, marketing career and other efforts were all fulfilling, he felt he could make an even more meaningful impact furthering the efforts of the Seena Magowitz Foundation. As a result, he started stepping back from his business endeavors, instead choosing to channel his energy and expertise into advocacy.

Initially, Tony concentrated much of his efforts on expanding the foundation’s online presence, taking control of its Facebook page and helping its follower count grow from about 15 to 47,000. He also developed the Seena Magowitz Foundation website, writing the majority of its copy and drawing from his background in digital marketing and technology to enhance its functionality and optimize it for SEO practices.    

Tony also had a hand in orchestrating special events on behalf of the foundation, photographing them and using his personal connections to expand their reach. He called upon friends, family members and even his own granddaughter—a former Phoenix Suns dancer—to serve as event hostesses, helping attract attention, boost ticket sales and fill seats at foundation fundraisers. Leveraging these connections helped increase visibility, creating an environment that encouraged the involvement of donors and sponsors.

“I figured, if I’m to do any good for Roger, I have to understand the topic at hand,” he said. “Back then, the five-year survival rate was 3%. Now, it’s closer to 14%, and it increased dramatically due to new medications and advancements in clinical trials.”

Tony also helped transition the focus of the foundation’s special events, shifting them from catering primarily to donors to prioritizing the needs and voices of patients. This made them more meaningful for financial supporters, but also more impactful for the people at the heart of the foundation’s mission: those living with pancreatic cancer.

Tony also served as the driving force behind the foundation’s original patient support group, Pancreatic Cancer Support for Survivors (PC SOS). Tony’s brainchild, which began as a single, all-encompassing support group, has since evolved into multiple specialized groups serving newly diagnosed patients, long-term survivors and caregivers alike.

Along the way, Tony also spent considerable time expanding his knowledge of pancreatic cancer, its symptoms and its treatment options, which, initially, were minimal at best.

While countless individuals and organizations helped expand treatment options and improve survival rates for people with pancreatic cancer, Tony’s efforts played an undeniable part. The foundation, with Tony’s assistance, helped fund numerous clinical trials, and it also organized a medical advisory group of some of the nation’s top pancreatic cancer oncologists, surgeons and researchers, encouraging collaboration among them while driving critical advancements in the fight against the disease.

Unforeseen events, including Ruby’s 2022 passing, forced Tony to take a step back from his advocacy as he learned to navigate life without her. Those who knew Tony best knew that Ruby and his family were the great loves of his life, and her passing took an immense toll, leaving Tony to face the future alone for the first time in his adult life. Few marriages last as long as Tony’s and Ruby’s, and fewer yet have the same level of devotion and pride between partners that long defined theirs. While Ruby was Tony’s other half, she was also his anchor and muse, and her influence continued to guide and shape every decision he made until he joined her late last year.

Despite Ruby’s passing and his own mounting health challenges, Tony remained deeply committed to eradicating pancreatic cancer and improving the lives and outcomes of those who have it. He continued to champion the work of the foundation as long as he was physically capable, dedicating what remained of his time to educating patients about their options and offering up words of encouragement to those facing the disease.

“Take treatment, do what you’re supposed to do and stay with it,” Tony said. “The longer you stay in the game, the better the chances of a new drug or treatment method. I want to duplicate what happened with breast cancer with pancreatic cancer – we’re not there yet, though, and we have a ways to go.

“Tony really took us to the promised land, and I want people to know how important Tony is to me as a friend, a mentor and someone who really led the vision of who we are today,” said Roger Magowitz. “It’s important in this world to call out the sacrifices people made and the imprint they really had on this disease. There will never be another Tony Subia, and without Tony, there’s no way we’d be anywhere close to where we are today.”

While that may be true, one cannot overstate the impact of Tony’s work. While his efforts raised awareness and funding for pancreatic cancer research, they also helped pave the way for new clinical trials and treatment options that are having a real, tangible impact on survival rates – and the lives of those living with pancreatic cancer.   

By advancing research, improving outcomes and changing the game for pancreatic cancer patients and their loved ones, Tony became more than just an advocate – he became an instrumental force for transformation in pancreatic cancer treatment and care, both through the advancements he championed and the lives he touched and changed along the way.

Tony joined Ruby in heaven on Christmas Day 2024. While Tony may not walk among us any longer, his legacy lives on through his philanthropic efforts, his children, grandchildren and six great-grandchildren, and the countless patients and loved ones whose lives were forever changed by his efforts. From all of us at the Seena Magowitz Foundation, thank you, Tony – you were truly one of a kind, and our lives are forever better for having known you.